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In recent days, many sellers have exploded! There are constant rumors in the community that Amazon's keyword weights may have undergone a major adjustment!
The obvious change is that the weight of keywords in the title suddenly skyrockets, and their influence is even 2-3 times that of other fields such as five point description, product description, and Search Terms!
In the previous mechanism, the default layout was "title+search term+five point description".
Especially for Search Terms, hidden in the background can bury many core words with similar weights and titles, which have a significant impact on natural ranking.
But now: after testing, the seller has found that this logic is no longer working.
A seller has d two listings, A and B, for comparison.
A puts the keywords in the title, while B buries the main keywords in the search term.
The difference in results is particularly significant: A model only received 20 reviews and rushed to the 18th page, while 100 reviews made it to the homepage; Hundreds of reviews for product B are still stuck on more than ten pages!
This conclusion is very heart wrenching, as the seller bluntly stated that "not including keywords in the title is equivalent to writing in vain, and the Search Term weight is almost zero. ”
It also means that the optimization idea of "Title+Search Term Dual Core" that everyone has been using for many years is completely useless.
It is reported that there are two main reasons for such changes:
One reason is that Amazon has been cracking down on keywords since September. When cleaning up abusive and infringing words in titles, the weight of Search Terms may have been reduced. Now, it only has basic search functions and does not affect rankings;
The second is the impact of AI retri mechanism. Nowadays, Amazon's AI is better at analyzing the information seen in the front-end (title, five point description), and the data reading of the back-end Search Term is not complete enough, so the weight is naturally tilted towards the title.
But once all the weights are concentrated on the title, it will lead to:
The difficulty of title optimization has doubled, with core words, attribute words, and scene words all having to be squeezed in. How to arrange them reasonably and effectively has become a major challenge.
At the same time, the risk of infringement has also increased. In the past, it was not easy to detect sensitive and brand words by burying them in Search Terms. Now, when it comes to putting them in titles, they are easily targeted by platforms, which is quite troublesome.
Top sellers are more likely to dominate the screen, while small and medium-sized sellers are trapped in a vicious cycle of "the less traffic, the harder it is to place orders".
So how should sellers respond? 1. Nowadays, sellers generally place core keywords before the title, following the structure of "brand name+core keywords+attribute keywords+scene keywords"; Some sellers even repeat keywords, such as "iPhone case, iPhone 17 case, iPhone 17 pro case", which may be a bit silly, but it does work; It is worth noting that this method is not omnipotent and can still be troublesome! Nowadays, algorithms are more sensitive. Once sensitive words or brand words are added to the title, the system's recognition is more likely to trigger infringement, and the risk of violation is also higher. 2. In addition to emphasizing title optimization, it is also important to pay attention to the readability of the title, and not just focus on stuffing keywords, which affects the user experience.
The optimization of A+content and videos can also increase the weight of descriptions, combined with PPC advertising to drive paid and organic traffic.
4. Introduce external traffic to enhance algorithm recognition (AI significantly increases external link weight)
Currently, algorithm s mean a reshuffling of the competitive landscape. Whoever adapts first can seize the 'new dividend'.
