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More and more cross-border sellers have shifted their operation subjects from Chinese Mainland to Hong Kong, China, but there are many holes they often step on in practice - the registered address has been filled with the secretary's affiliated address, and many stores have passed the preliminary review, but when switching subjects, Amazon has been directly rejected as "multi account related risk"; Some people mistakenly believe that Hong Kong companies "do not need to file taxes" or submit incomplete materials, resulting in failed entry!
So we have compiled 4 common pitfalls and correct practices to make your Hong Kong company and Amazon account more stable and avoid detours in operation!
1. Hard modification of subject information
Pit point:
Randomly modifying core information such as the Hong Kong company name and registration number in Amazon's backend to avoid audits or optimize tax and settlement processes may trigger account association judgments. The subject information is inconsistent with the registration information of the Hong Kong Companies Registry, and was directly rejected during the review, affecting the normal operation of the store.
The correct approach:
When registering an Amazon account, truthfully fill in the legal registration information of the Hong Kong company to ensure consistency with the business registration certificate. If you need to change the subject information, first complete the official change at the Hong Kong Companies Registry, then submit the proof documents through the "Account Information Modification" channel in the Amazon backend, and wait for the platform to approve before it takes effect.
2. False address information
Pit point:
Filling in a virtual address, affiliation address, or a random address that does not match the registered address cannot receive letters from Amazon or Hong Kong tax authorities. The address information is vague and false, resulting in the failure of account authenticity verification or being judged as a 'high-risk account'.
The correct approach:
Use a genuine and valid independent address in Hong Kong, preferably consistent with the registered address of the Hong Kong company. Ensure that the address can receive paper letters (such as Amazon's verification documents, tax notices), and choose a legitimate business center address or actual office address. Keep proof of address usage (such as lease contracts).
3. Tax underreporting
Pit point:
Mistakenly thinking that "Hong Kong companies do not need to file taxes if they have no revenue", failing to submit the profits tax return on time resulted in fines and overdue records. Amazon's revenue is not included in the tax declaration scope of the Hong Kong company, and after being verified by the Hong Kong Inland Revenue Department, it needs to pay additional taxes and late fees, which affects the company's compliance status. Neglecting the principle of 'business source'. Although Hong Kong offers preferential treatment for offshore income, it is necessary to prove that the core decision-making, operational activities, contract signing, warehousing and logistics, and other substantive activities are outside of Hong Kong, otherwise full exemption cannot be enjoyed.
The correct approach:
Hong Kong companies are required to declare profits tax on time every year (regardless of whether they have revenue). If there is no revenue, they need to make a "zero declaration". If there is revenue, they need to provide an audit report before reporting. Synchronize and retain the revenue flow and transaction vouchers of Amazon stores, and entrust Hong Kong licensed accountants to handle auditing and tax reporting matters to ensure the authenticity and accuracy of the declared information.
4. Incomplete information
Pit point:
When using a Hong Kong company to join Amazon, there is a large amount of data and meticulous review. If the information provided upon entry is incomplete, false, or does not match the actual operational situation, the platform's review may be directly rejected or the operation may be suspended in the future.
Correct practice: All submitted documents must be consistent with the information provided by the registration office, including but not limited to Hong Kong company registration certificate, business registration certificate, company articles of association, company secretary certificate, director and shareholder identity certificate, company bank account, credit card, registered address proof (such as utility bills, lease agreements), etc. When Amazon requests supplementary information or identity verification, it can respond quickly to improve the pass rate.
