New regulations for TikTok Shop's entry into the US market in November 2025! Overseas warehouse becomes mandatory

TikTok's US e-commerce market is bidding farewell to the era of 'wild growth'. The recently upgraded cross-border policies of the platform not only raise the entry threshold for merchants, but also require new sellers to use Amazon FBA or US overseas warehouses for shipping, marking a new stage of compliance and high-quality operation for TikTok Shop in the United States. These changes will completely change the way Chinese sellers operate in the US region, especially placing higher demands on small and medium-sized sellers.
 
01 Interpretation of New Regulations: Comprehensive Increase in Entry Threshold
 
Starting from November 2025, TikTok's Meiqu Xiaodian&POP stores have implemented stricter entry standards, completely excluding individual businesses and sellers from the threshold.
 
The new regulations explicitly require that the registered entity must be a limited company, and must have been established for at least 60 days. The remaining validity period of the business license must be greater than or equal to 90 days.
 
This policy change reflects that TikTok Shop's US based platform is sending a clear signal: encouraging compliant, high-quality, and sustainable business models, while bidding farewell to the past 'wild growth'.
 
While raising the threshold, the platform also provides corresponding support policies. It is reported that TikTok Shop provides up to $25000 in advertising incentives for new merchants and has simultaneously optimized the assessment criteria for new merchants to join.
 
02 Logistics Upgrade: Overseas Warehouse From Optional to Required
 
The most disruptive change in the new regulations is the mandatory requirement for logistics and distribution. According to the d policy, all new sellers are required to use Amazon FBA or third-party overseas warehouses located in the United States for shipping.
 
This change directly responds to TikTok Shop's new order delivery time regulation implemented in August 2025, which requires all orders to be delivered within 5 working days from the customer's order date and a fulfillment rate of over 70%.
 
Only by shipping locally from overseas warehouses can sellers meet this strict time requirement.
 
The overseas warehouse model brings multiple advantages to sellers: it not only significantly shortens delivery time, but also provides a better user experience and supports reasonable high pricing.
 
Sellers using overseas warehouses can manage inventory more flexibly, avoiding the violation of "low price traffic but no goods to ship", while reducing customer complaints and return risks.
 
03 Platform docking with overseas warehouses: solution
 
TikTok Shop has launched a "platform docking with overseas warehouses" in the US region, which are overseas warehouses that have completed system docking with TikTok Shop and can help merchants fulfill orders under the premise of merchant authorization.
 
The platform docking warehouse still belongs to the merchant's self shipment behavior, following the basic requirements and assessment standards for merchant self shipment; Merchants who choose the platform to connect with overseas warehouses can obtain significant benefits - the platform will provide corresponding logistics assessment exemptions.
 
As a cooperative docking warehouse on the TikTok Shop platform, ExportEasy provides one-stop services including first leg, warehousing, and final leg, helping sellers easily meet the platform's logistics requirements; The overseas warehouse connected to the platform can directly transmit information such as performance, products, inventory, etc., helping the platform and merchants better maintain the accuracy of product information display, improve the transparency of logistics indicators, and promote consumer experience.