 |
|
According to news on July 30th, Temu, a cross-border e-commerce platform under Pinduoduo, has achieved astonishing results in less than a year since entering the Brazilian market. Its traffic share has reached 9.9%, successfully surpassing Shopee and becoming the second largest e-commerce platform in Brazil.
This milestone breakthrough not only demonstrates Temu's strong growth momentum in the Latin American market, but also heralds a significant change in the e-commerce landscape in Brazil.
In addition, Temu Brazil station will officially launch a semi custodial mode on July 31st. This model innovatively combines seller price control and product ion with platform full chain services, aiming to provide a low threshold opportunity for small and medium-sized sellers to enter the Latin American market. Through this, Temu will further enrich its product categories and provide Brazilian consumers with more diversified choices.
